Is generating realtor referrals a big aspect of your business? It should be!
Here’s the deal, generating realtor referrals is not an easy feat. No one has ever claimed that asking your clients to refer you to their friends and family is simple or efficient.
It all depends on HOW you’re asking your clients to refer you! Calling your clients out of the blue and asking them to refer you does not work.. Obviously.. Because that is the same thing as a business that you used years ago calling you and asking for something for you with nothing in return! It is solicitation and that is all that your clients will ever see it as.
It’s very important to know when to contact your clients to let them know that you are looking for referrals. If you’ll notice, a lot of companies only reach out to their clients around popular holidays like Thanksgiving and Christmas. There are a few problems with that method. When you only try and talk to your clients during the holiday season, automatically when they get something from you, they know that it is just because that company or individual is reaching out to EVERYONE. Another problem with just reaching out to your clients during big holidays is that they are getting so many businesses reaching out to them during that time, and therefore, if your words or “gift” isn’t good enough, then yours will get lost in the shuffle.
It’s important to create touch points with your clients during times that they are not already expecting conversation with you..
It’s important to for your real estate marketing that you KEEP talking to your clients throughout the year, and not just once or twice throughout the year.
The most valuable thing to real estate marketing is to make sure that you stay at the top of your clients minds. You’d be surprised how often your clients are around their friends and family that are looking to sell their home to buy a new one, and it is so easy to stay top of mind with your clients so that they feel comfortable enough to refer you to their friends and family.
A common mistake that realtors often make when they are trying to gather referrals, is that they need to keep contact with them weekly, when that is not the case at all, and if it does anything, it hurts your relationship with your clients because they feel annoyed by you.
Another common mistake that realtor make when it comes to real estate marketing is that they feel the need to offer them something in return for their referrals, where this might work great for other types of businesses, but for realtors it’s much different because there’s not a whole lot that you can give them in return for their referrals. It’s also not very cost effective.
If you’re spending money already on your real estate marketing, there is no need to already cut the price of your services when there’s plenty of other ways that you can market to your clients without having to spend extra money to do so.
When it comes to Real Estate Marketing, there are so many different rules to follow, how are you supposed to decipher what ones are real or not?
The national association of realtors says that you should be sending out business thank you cards to all of your clients, which is true, but it shouldn’t stop there. Did you know that 80% of people forget their realtor’s name within the first year after the initial sale? You don’t want that to be you! The most important thing that you can do when it comes to real estate marketing is to keep in constant contact with your clients, at RESURGE, we have perfected the algorithm and found out when exactly it is best to make touchpoints with your clients, so that you stick out in their minds.
When it comes to real estate marketing, you shouldn’t listen to all of these digital marketing companies, because when it comes to being a real estate agent, it is all about how personal the relationship is that they’ve made with their clients. People want to be able to trust their realtors, and therefore, they want to be able to refer trustworthy people to their loved ones.
Marketing real estate is much different than marketing, say, a retail store… You can just post an ad of yourself and expect people to jump on it and trust you to sell their house, you have to be able to prove that you’re a trustworthy person, and that you’re going to do the best job for them possible.
Real estate marketing is very easy to find, and it seem like everyone and their mom have started a “real estate marketing” business.. It’s quite apparent now, that people are taking advantage of the sellers market that we’re in right now, and trying to get ahold of realtors money.