How can you keep your clients coming back to you? Is there a way to help them remember you at those crucial times when they need your services the most? One way to get yourself in front of your clients at the right time is to use referral direct mail, and it can be the best way to keep your clients coming back to you every time they need your help.
Advantages of Referral Direct Mail
The beauty of referral direct mail is that it’s easy and cost-effective, plus it allows your business to build on past successes. Your customers have come to know you for a reason. And you want to keep them coming back for more. Because at some point—and hopefully soon—you’ll be ready for your business to take off in a new direction, which will bring with it new clients and new prospects alike!
What To Include In Your Postcard
Postcards are still a great way to communicate with your clients. They’re small, they’re easy to throw away and they can still reach clients that do not use social media. Make sure you include your name, what services you offer and also include some type of discount offer on a future service. You will also want to include some sort of call-to-action on your postcard so clients actually pick up their phone and call you for help.
Designing A Postcard That Sells
What’s The Perfect Postcard? : There are three key elements that you must consider when designing a postcard. First, make sure your company name and logo are visible. Your logo should be displayed on every postcard for consistency and recognition. Second, you need to include a call-to-action statement in large bold text on one side of your card to entice recipients into visiting your site or store.
Finding A Good Postcard Printing Company
Sometimes, direct mail isn’t enough—you need something a little more creative and eye-catching. If you want people to look at your direct mail piece and immediately be interested in what you have to offer, postcards are one of the best options available. Check out our list of referral direct mail companies that we recommend if you need help with your next marketing campaign!